A hosepipe ban succeeds where abstract messaging often fails, because it turns a distant risk into a visible, felt experience.
- Assistant Professor and a module leader in Marketing and Business, S P Jain School of Global Management
Recent research found that pushy messaging that hectors consumers into making “correct” choices can backfire.
Contact Jasmine for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
