S P Jain School of Global Management on The Conversation

August 13, 2026

Hosepipe bans make climate change more tangible – but restrictions can provoke resistance

Sayed Elhoushy, Queen Mary University of London and Jasmine Mohsen, S P Jain School of Global Management

A hosepipe ban succeeds where abstract messaging often fails, because it turns a distant risk into a visible, felt experience.

En 2019, près de 9 consommateurs américains sur 10 déclaraient préferer interagir avec un humain plutôt qu'un robot. Pxhere/Mohamed Hassan

July 10, 2023

Les compétences relationnelles, une lacune à combler pour les chatbots

Shirish C. Srivastava, HEC Paris Business School; Anuragini Shirish, Institut Mines-Télécom Business School , and Shalini Chandra, S P Jain School of Global Management

Une étude montre une réticence des usagers à engager des discussions avec des robots conversationnels liée à un manque de confiance dans les intelligences artificielles.

Social networking sites can have a major impact on children’s perception of fast food. Image sourced from www.shutterstock.com

August 5, 2016

Fast food companies use social networking sites to target children

Park Thaichon, S P Jain School of Global Management

The use of social networking sites by fast food companies to target children is a regulatory grey area.

People queue outside the first KFC restaurant in Yangon, Myanmar, which opened last month. Nyein Chan Naing/EPA/AAP

September 9, 2015

How marketers condition us to buy more junk food

Park Thaichon, S P Jain School of Global Management and Sara Quach, Swinburne University of Technology

By bidding the price of unhealthy food down, fast food marketers are normalising everyday consumption.

When it comes to shopping for clothes many consumers like customer service staff to be a mirror of themselves. Image sourced from Shutterstock.com

July 21, 2015

Mature, fit, preppy: how hiring for the ‘right look’ influences retail shoppers

Park Thaichon, S P Jain School of Global Management and Sara Quach, Swinburne University of Technology

New evidence suggests retailers hiring for looks are not as shallow as it seems.

S P Jain School of Global Management

Links

Articles

Hosepipe bans make climate change more tangible – but restrictions can provoke resistance

Les compétences relationnelles, une lacune à combler pour les chatbots

Fast food companies use social networking sites to target children

How marketers condition us to buy more junk food

Mature, fit, preppy: how hiring for the ‘right look’ influences retail shoppers

Authors