- Full-time Faculty, Research Associate, Ascencia Business School
Member of the faculty and research team at Ascencia Business School.
Holds a DBA, a PgCert in business research methods and an MBA. A former banking professional with over sixteen years of experience in performance management and business analytics. Active in higher education since 2009, gradually shifted to a full-time academic career, lecturing in management, performance control, and organizational strategy.
Main research interests focus on the various dynamics and approaches to performance management and the integration of analytical tools into the decision-making process.
Experience
-
2021–presentFull-time Faculty, Ascencia Business School
-
2010–2021Adjunct Faculty, Modern University for Business & Science
-
2005–2021Head of Section, Research & Analytics, Fransabank SAL
Education
-
2023Ascencia Business School x Royal Business College, Doctorate of Business Administration (DBA)
-
2020Edinburgh Business School, Heriot-Watt University, Postgraduate Certificate in Business Research Methods (PgCert)
-
2008Lebanese American University, Master of Business Administration (MBA)
-
2005Lebanese American University, Bachelor of Science, Management Information Systems
Contact George for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Paris, France
- Website
- LinkedIn: george-kassar
- Article Feed
- ORCID
- Joined
