Micro-influencers can’t rely on fame for followers. Instead, they become educators, evaluators, advisors and entertainers, new research has found.
- Senior Lecturer in Marketing, University of Auckland, Waipapa Taumata Rau
Customer data has become a valuable asset for businesses. But privacy laws need to be clearer about what happens to this information when businesses go into liquidation.
Despite the hopes pinned on international supermarket brands, the answer to New Zealand’s supermarket woes lies with breaking up the companies that are already here.
New Zealanders have less choice over their grocery shop than consumers in most developed countries. Breaking up the existing supermarket conglomerates would be a next logical step.
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