Cristina Galalae – The Conversation

Sweet: chocolate Putins depicted in prisoner overalls for sale in the Ukrainian city of Lviv. EPA/IVAN BOBERSKYY

May 8, 2025

Keep calm and carry on buying: how Ukrainian consumers are hitting back at Russia

Cristina Galalae, The Open University; Eva Kipnis, University of Bradford, and Nataliia Pysarenko, University of Exeter

From chocolate statues of Putin to reclaiming Russian slurs, consumerism can offer unity and agency for Ukrainians.

The 2019 Christmas market in Birmingham, UK. Shanae Ennis-Melhado/Shutterstock

December 4, 2020

Christmas markets: their long history and changing future

Aurélie Bröckerhoff, Coventry University and Cristina Galalae, University of Leicester

Christmas markets are big business in UK cities – but not this year.

Scandinavian companies use the “hygge”, a cultural concept describing comfortable and warm interiors, as a selling point. Pikrepo

October 8, 2020

Thai food, living ‘hygge'… What drives us to consume products from other cultures?

Catherine Demangeot, IÉSEG School of Management; Cristina Galalae, University of Leicester, and Eva Kipnis, University of Sheffield

According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.

Les entreprises scandinaves utilisent le « hygge », notion culturelle décrivant les intérieurs confortables et chaleureux, comme argument de vente. Pikrepo

September 2, 2020

Manger thaï, vivre « hygge »… Qu’est‑ce qui nous pousse à consommer les produits d’autres cultures ?

Catherine Demangeot, IÉSEG School of Management; Cristina Galalae, University of Leicester, and Eva Kipnis, University of Sheffield

Selon une étude, la demande pour les produits à connotations culturelles se décompose entre appréciation de la culture en question, envie de découverte… et simple omniprésence de l’offre.

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