It’s risky but Labour needs to drastically remake its image ahead of the next election.
- Associate Professor in Marketing, University of Nottingham
Euro 2020 showed the benefits of reducing cost and complexity.
The new prime minister has certainly been busy, but people still don’t really know what he stands for.
Giving gifts make people feel closer to the Queen and the royal family.
In the absence of a brand, the Labour leader’s opponents are creating one for him.
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.
Islanders currently stand as independent candidates, but this special system could be about to disappear.
Party conference is a make or break moment for the Maybot.
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