Despite the hopes pinned on international supermarket brands, the answer to New Zealand’s supermarket woes lies with breaking up the companies that are already here.
- Associate Professor of Marketing, University of Sydney
Foodstuffs has applied to merge its North and South Island operations. But this move will only further concentrate market power and the biggest losers will be New Zealand consumers.
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
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