Marketers once liked to think they could virtually steer people through shops and malls. But it appears shoppers’ movements, possibly driven by primal instincts, aren’t so easily directed.
Articles on Moving the Masses
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Collisions at intersections between motor vehicles, cyclists and pedestrians cause many deaths and injuries. Design that considers how each group approaches intersections improves everyone’s safety.
Everyone doesn’t simply wait their turn at traffic lights. Signals are set up to enable a ‘green wave’ for cars and adjust to heavy traffic, making walkers wait longer no matter how many there are.
By identifying and applying the key rules governing the behaviour of each individual, agent-based modelling offers insights into complex phenomena like traffic jams and flocking.
Insects aren’t known for having big brains, and slime moulds and fungi don’t have any. So how do they solve challenges that test the ingenuity of human transport engineers?
Businesses are weighing up the costs of queuing and using innovative ways to minimise these costs by doing away with queues.
Cities are expanding upwards and downwards, as well as outwards. With urban density also increasing, moving people efficiently around the city, often using ageing infrastructure, is quite a challenge.
Top contributors
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Acting Manager Policy and Research Whitlam Institute, Western Sydney University
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Senior Marketing Scientist, Ehrenberg Bass-Institute, Adelaide University
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Professor of Urban and Cultural Geography, Western Sydney University
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Senior Research Consultant, University of Technology Sydney
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Research Principal, Institute for Sustainable Futures, University of Technology Sydney
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Human Factors, University of the Sunshine Coast
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Research Director, University of Technology Sydney
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Professor of Transport, University of Sydney
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Associate Professor in Entomology, University of Sydney
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Professor of Health Marketing, Deputy Director Centre for Social Impact (CSI), Flinders University, Adelaide University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Senior Research Fellow in Human Factors & Sociotechnical Systems, University of the Sunshine Coast