Joe Rogan calls it a ‘gimmick’ but Donald Trump says it will be ‘great for America’. Welcome to the White House UFC event.
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It’s showtime! …Erecting a mixed martials arts arena at the White House and hinting that it might just become a permanent fixture is a nod to power that draws on force and spectacle.
Centuries-old conditioning techniques are remaking bone, muscle and skin at a cellular level. Modern science is only just catching up.
With legend Andre Galvao accused of sexual misconduct, gyms and athletes have been forced to confront a culture of silence, hierarchy and gender blindness in the sport.
‘Performances of virility’ tend to coincide with beliefs that masculinity is either in crisis or under attack.
As high-profile UFC fighters look to move into professional wrestling, the merger could leave WWE stars struggling for exposure.
The UFC is eager to advertise its promotion of female fighters – while also paying them less and stoking a climate of fear to discourage unionization.
McGregor and Floyd Mayweather Jr. will both cash in, but does a boxing novice stand a chance against a legend?
Millions of dollars will be made by both sides from the fight but does boxing have more to lose than UFC in this big money head-to-head?
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Teaching Focused Lecturer in Econometrics, University of Manchester
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Lecturer, Department of Advertising and Public Relations, Penn State
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Assistant Professor of Media Studies, The University of Texas at Austin
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Kristen Barber is a Friend of The Conversation.
Associate Professor of Race, Ethnic and Gender Studies, University of Missouri-Kansas City
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Lecturer in Screen School of Business and Creative Industries, University of the West of Scotland
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Professor and Coordinator of Women's and Gender Studies, Coastal Carolina University
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Associate Professor of Sociology, Coastal Carolina University
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Spécialiste de la politique américaine, Sciences Po
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Professor of Anatomy, Lancaster University
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Research Assistant, Griffith University
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Postdoctoral Research Fellow, Digital Media Research Centre, Queensland University of Technology
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Associate Professor, and Director of the Griffith Centre for Social and Cultural Research, Griffith University