When AI is used to manufacture fake endorsements, copyright law doesn’t do enough to protect celebrities, influencers and other public figures.
Articles on Trademark law
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It’s a relatively new legal tactic and not yet tested in court.
Pop-ups and limited-release menus are just some of the ways international businesses maintain their New Zealand trademarks for decades.
Kylian Mbappé has secured a commercial trademark for his celebration pose, and is looking to protect his name and quotes too.
How do you determine whether one brand is similar enough to another to infringe on its trademark? Researchers propose that comparing brain scans could be an option.
Elon Musk allowing verification badges to simply be bought by anyone is an example of how powerful and misguided trust in logos can be.
Trademarking a shape of a product, or proving that a competitor is passing off their product as your own, is not easy. A high-profile settlement, though, is marketing gold.
Croatia is seeking EU protection for its ancient dessert wine prošek. Prosecco makers are having none of it, however.
Top contributors
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Professor of Intellectual Property Law, City St George's, University of London
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Senior Lecturer in Media Law, University of Essex
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Senior Lecturer, Law School, University of Auckland, Waipapa Taumata Rau
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Assistant Professor in law researching at the intersection of brands, trust, intellectual property and expression, Toronto Metropolitan University
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Professor of Intellectual Property and Information Law, University of Essex
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PhD Candidate, Intellectual Property Law, Universidad de Alicante
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Lecturer in Intellectual Property Law, University of Sheffield
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Senior Lecturer in Law, University of New England
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Assistant Professor of Business Administration, University of Virginia
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Associate Dean for Research and Strategic Partnerships, Penn State