In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet people where they are.
Articles on Tourism Australia
Displaying all articles
Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?
Since the 1960s, towns across Australia have built ‘Big Things’ in the hope of driving tourism. But do they deliver bang for buck?
Research shows that hosting sport and other events rarely deliver the economic and tourism benefits commonly attributed to them.
The theme for National Reconciliation Week 2021 is ‘More than a word: reconciliation takes action’. Engaging with Aboriginal knowledges is a way to pursue reconciliation as more than a buzzword.
Koalas take a starring role in Australian tourism advertising – but what happens when our primary image of this animal is one of pain and destruction?
Management practices that don’t consider the history, ecology and social circumstances of dingo populations help drive their aggression towards people.
Tourism Australia’s Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn’t proven successful.
As Australia’s fastest growing economic sector, tourism is long overdue for a level of government investment which matches its contribution to economic growth and employment.
One week ago, two very different groups gathered in two different cities to talk about tourism. In Sydney, more than 250 industry professionals were being briefed by Tourism Australia chief Andrew McEvoy…
Qantas CEO Alan Joyce is a master of brinkmanship. The withdrawal of $44 million of marketing support to Tourism Australia based on the perception of a conflict of interest with the board chairman, Geoff…
Top contributors
-
Adjunct Fellow Management & Tourism, University of Technology Sydney
-
Former Professor of Media and Communications, The University of Melbourne
-
Lecturer, Tourism and Event Management, Victoria University
-
Director, Northern Institute, Charles Darwin University
-
Professor, Charles Darwin University
-
PhD candidate, The University of Queensland
-
Associate professor, The University of Queensland
-
Research associate, Charles Darwin University
-
Lawyer, Queensland University of Technology
-
2024 ACSES First Nations Fellow, Senior Lecturer in Indigenous Knowledges, Charles Darwin University
-
Associate Professor, Sport Management, Bond University
-
Senior Lecturer in History, specialising in built heritage and material culture, University of the Sunshine Coast
-
Associate Professor, Blue Mountains International Hotel Management School, Torrens University Australia
-
Associate Dean - Blue Mountains International Hotel Management School, Torrens University Australia
-
Adjunct Professor, Southern Cross University