Sheranne Fairley

Dr Sheranne Fairley is an Associate Professor with The University of Queensland’s Business School. Her research focuses on how sport and events can be used for tourism and community benefits; the consumer behaviour of sport fans; and how culture influences volunteering. She has a strong track record of publishing in highly ranked academic journals. She has consulted widely in Australia, North America, China, Japan, and Thailand. She is the Editor-in-Chief of Sport Management Review.