Politicians who have tried to use social media in recent campaigns have not always been successful. Here’s why.
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The fediverse promises an egalitarian, noncommercial alternative to Big Tech for social media, but there’s a lot of work needed to make it work.
Bluesky, the microblogging alternative to X, is having a moment. A social media researcher explains why people are flocking to it – and why it isn’t likely to recapture the early days of Twitter.
X user numbers have fallen sharply in the US and UK, reports suggest. Alternatives are waiting in the wings.
An impending election doesn’t mean that people have to avoid social media altogether. When used wisely, it can still be an important source for political information and an outlet to express opinions.
A new change to Meta’s apps will see users no longer recommended political content by default. The ramifications of this will be far-reaching.
With identity the most lucrative commodity social media platforms trade in, their fetishization of authenticity remains ironclad.
‘Performances of virility’ tend to coincide with beliefs that masculinity is either in crisis or under attack.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
The recent declines of Threads and ChatGPT attest to the reality that rapid and widespread acceptance doesn’t necessarily lead to long-term success.
In the marketplace of ideas, for an app or product to be considered successful, it must be widely adopted for it to represent an innovation.
Social media has become a mainstay in everyday life, particularly among younger generations. And some are even willing to make trade-offs to stay online.
The communities that call Twitter home might decide to pack their bags. If they do, they are unlikely to be able to completely reconstitute themselves elsewhere.
In the battle for Twitter’s followers, this may be the end game.
Top contributors
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Associate Professor of Information Science, University of Colorado Boulder
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Professor of Information Sciences & Director, Social Change Enabling Impact Platform, RMIT University
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Dean of Kinesiology, University of New Brunswick; University of Windsor
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Professor of Internet Studies, Curtin University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Associate Professor of Advertising and Public Relations, University of Tennessee
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Kristen Barber is a Friend of The Conversation.
Associate Professor of Race, Ethnic and Gender Studies, University of Missouri-Kansas City
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PhD Candidate, Department of Kinesiology; Epidemiogist at Henry Ford Health, University of Windsor
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Research and Graduate Assistant, Faculty of Human Kinetics, University of Windsor
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Associate Professor of Communication, Boston College
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Adjunct professor, Carleton University
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Assistant Professor of Communication Studies, American University School of Communication
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Open Research Communications Specialist, University of Sheffield
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Professor of Communication Studies, American University School of Communication
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Ontario Research Chair of Digital Governance for Social Justice, York University, Canada