Translation is only part of the challenge for multinational companies. Words, slogans and symbols can take on entirely different meanings across cultures.
Articles on Starbucks
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The purportedly unique and local feel of coffee shops has instead been homogenized into a singular, palatable aesthetic.
Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar of premodern Japanese literature unpacks that history.
The coffee giant is pivoting back to its ‘third place’ roots – but the shift away from grab-and-go customers could open the door for rivals.
If the coffee giant’s CEO can perform the role just as well from home, then the three-hour flight may be little more than a performative gesture.
The head of the Lavazza coffee empire has warned that coffee prices may rise more than 20% - why is this happening?
It’s not certain that the ruling will make it harder for fired union organizers to get their jobs back, a labor law professor explains.
The case stems from a complaint filed after seven baristas who were attempting to organize a union at a Starbucks shop in Memphis, Tenn., were fired.
The case stems from a complaint filed after seven baristas who were attempting to organize a union at a Starbucks shop in Memphis, Tennessee, were fired.
Nearly a century after the National Labor Relations Board’s creation, big corporations are arguing that it violates the US Constitution.
The consumer boycotts over the Gaza crisis are the latest in a long line. Here’s when they’re more effective.
If you’ve decided to look for coffee that’s better for the earth or the people making it, you might need some help translating all the industry lingo.
Young motivated employees are pushing the movement for union representation among US workforces. Is it time for management to get on board?
Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
Workers have filed the most union petitions since 2015 and the number of strikes have surged, but whether this turns into a sustained increase in membership rates is still unclear.
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
Public support for unions is at a near 60-year high. Meanwhile, self-organizers at major American chains are spearheading a new movement to mobilize.
Starbucks Workers United has already organized 146 locations in about six months. While that’s a fraction of Starbucks’ 9,000 US stores, it’s one of the most successful labor campaigns in decades.
A regional director of the National Labor Relations Board has issued a complaint over instances of anti-union practices at Starbucks. And that was before the company’s boss threatened to withhold wages.
Successful union drives at two of America’s biggest companies were led by committed individuals, rather than established unions.
Top contributors
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Professor and Director of Labor and Employment Studies, San Francisco State University
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Professor of Law and Director, Workplace Law Program, Texas A&M University
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Director, Research Culture and Environment; Research Professor in History, University of Hertfordshire
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Research Associate Professor of Supply Chain Management & Coordinator of Academic Sustainability, University of Arkansas
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Postdoctoral Researcher in Political Science, University of Amsterdam
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Lecturer in Marketing, Edge Hill University
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Emeritus Professor of Accounting, University of Essex, University of Essex
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Sc.D. candidate in the Department of Nutrition, Harvard University
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Associate Professor of Political Science, University of Amsterdam
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Professor of Information Systems, Michigan State University
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Professor of Law, Director of UNLV Workplace Law Program, University of Nevada, Las Vegas
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Professor of Marketing and Consumer Research, University of Birmingham
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Associate Professor of English Language Studies, The Middlebury Institute of International Studies at Monterey, Middlebury College
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Associate Professor of International Business, University of South Carolina
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Research fellow, Coventry University