It is important to knowing what a community finds funny, what it finds tired, and when a brand has no business speaking at all.
Articles on Spotify Wrapped
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Policies designed to support and promote local content remain stuck in a previous era. NZ should follow the interventionist approach of other countries.
Spotify has hit a marketing sweet spot: Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service to their legions of followers.
Spotify Wrapped leverages personalization and gamification to bolster user loyalty.
Why do we love Spotify Wrapped? Simple. We inherently like understanding ourselves. Psychology can help explain why.
Top contributors
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PhD Researcher, University of Edinburgh
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Clinical Assistant Professor of Marketing, Clemson University
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Lecturer, School of Music and Screen Arts, Te Kunenga ki Pūrehuroa – Massey University
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Senior Lecturer in Clinical Psychology, Swinburne University of Technology
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MSc Marketing (cand.) at The University of Edinburgh