TikTok has never played a bigger role in election campaigning, but it was hard to know what Gen Z were being told and by who - until now.
Articles on Social media engagement
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Kaleidoscopic color combinations can catch people’s attention before they even realize it, according to an eye-tracking study of real-world Facebook posts.
Fighting misinformation doesn’t have to involve restricting content or dampening people’s enthusiasm for sharing it. The key is turning bad habits into good ones.
New research finds that switching to a more thoughtful mindset can increase engagement with healthier food options on social media.
Top contributors
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Professor of Marketing, York University, Canada
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Emerita Provost Professor of Psychology and Business, USC Dornsife College of Letters, Arts and Sciences
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Postdoctoral Research Associate, School of Management, Yale University
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Associate Professor of Marketing, Saint Mary’s University
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Assistant Professor, Marketing, Toronto Metropolitan University
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Postdoctoral research fellow, California Institute of Technology
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Associate Professor of Marketing, University of Notre Dame
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Lecturer in Government, Jeff Bleich Centre for Democracy and Disruptive Technologies, Flinders University
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PhD Candidate, School of Social Sciences, Monash University