Political parties might choose their election ads but increasingly it’s tech companies’ algorithms that decide who sees them.
Articles on Social Media advertising
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It is impossible for politicians to use TikTok for necessary, nuanced discussion around important policy proposals.
Facebook and Instagram users in some parts of the world can now pay for an ad-free experience – but at what price?
Despite being widely viewed as a safer alternative to tobacco, e-cigarettes aren’t harmless, especially to adolescents. But social media is rife with glossy content that makes vaping look fun and cool.
So far, Trump and Biden are spending money on Facebook and Instagram at roughly the same rate as Trump and Hillary Clinton did during 2016.
The code seems to oversimplify how news content on big digital platforms should be assigned commercial value.
Rather than revealing an advertiser targeted you by your phone number or email address, Facebook may tell you it showed you a particular ad because you like Facebook. That’s not much help.
The British Election Study results have called the notion of a 2017 ‘youthquake’ into question. But that doesn’t mean parties will abandon social media campaigning any time soon.
Our whole system of political campaigning needs a reboot.
Welcome to the new Wild West.
Top contributors
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Senior Lecturer in Economics, Lancaster University Management School, Lancaster University
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Lecturer of Communication, University of Liverpool
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Senior Lecturer, Public Law, University of Aberdeen
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Former Professor of Management and Business History
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Doctoral Researcher, Heriot-Watt University
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Academic and Director Collaboration for Evidence, Research and Impact in Public Health, Curtin University
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Lecturer, Adelaide University
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Lecturer in Digital Media Sociology., City St George's, University of London
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Research fellow, Curtin University
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Professor of Information Studies, Syracuse University
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Research scientist, Centre national de la recherche scientifique (CNRS), Université Grenoble Alpes (UGA)
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Professional Teaching Fellow, Business School, University of Auckland, Waipapa Taumata Rau