Singles are reshaping culture and commerce in Asia. A professor of marketing explains why the US could be next.
Articles on Singles Day
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Singles often pay more than their coupled counterparts, and not just on taxes. As solo living rises, so does pressure on the rest of the world to catch up.
An economic approach to emancipation.
Black Friday and Cyber Monday kick off the biggest shopping season of the year. Thanks to online retail and mobile apps, online spending will only increase.
Chinese customers spend billions on Nov. 11. Why, and what does it mean for the global retail marketplace?
An MP from Japan’s governing party recently commented that single women were a burden on the state. But many young women, and men, are rethinking the lure of married life.
Will the rest of the world catch up with a trend which encourages gift buying for yourself?
Top contributors
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Professor of Marketing and Psychology, University of Colorado Boulder
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Lecturer in Japanese, La Trobe University
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Lecturer in Asian Studies, The University of Western Australia
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Coleman Chair Professor of Marketing and Director of Research, Texas A&M University
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Senior Lecturer in Marketing, Lancaster University
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Professor of Journalism, USC Annenberg School for Communication and Journalism
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Associate professor, Toronto Metropolitan University