It helps to explain why falling inflation doesn’t necessarily ease pressure on household budgets.
Articles on shrinkflation
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The government says changes to the unit pricing code will help ensure shoppers are not the victims of inflation by stealth when buying everyday products.
Consumers would rather see the prices of their favourite products go up than have them resemble knockoffs.
Pressure for greater transparency by food producers and retailers about costs is increasing as rising grocery prices hit the hip pocket.
The sneaky strategy of reducing pack sizes shows the strength of consumers’ cognitive bias towards focusing on price, no matter what.
Canadians are bargain-hunters when it comes to food, and so food manufacturers try to keep prices low. But does that mean they should engage in ‘shrinkflation?’
Top contributors
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Director, Agri-Food Analytics Lab, Professor in Food Distribution and Policy, Dalhousie University
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Senior Lecturer in Marketing, Queensland University of Technology
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Senior Lecturer in History, University of Waikato
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Marketing, Macquarie University
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Reader in Accounting and Finance, University of Huddersfield
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Professeur associé de marketing, EM Lyon Business School
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Professeur de Marketing, EM Lyon Business School
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Senior Lecturer in Marketing, University of Bath
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Professorial Fellow, University of Canberra