A reputation is worth safeguarding but not at all costs.
Articles on reputation management
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The world’s largest energy companies are used to doing business in risky places with difficult partners. But with war in Ukraine, preserving their reputations outweighs profits.
Save the Children’s reputation appeared to bounce back faster than Oxfam’s after public perception of both groups soured around the same time.
With planes grounded, and money lost, the firm is at a pivotal point in its history.
The response to British Airways’ data breach could help set new social norms for what is acceptable.
Surveys show Trump’s election is damaging America’s reputation abroad, which research suggests could deal a sharp blow to US trade.
Ford South Africa has made some elementary mistakes in handling the crisis caused by fire hazards in its Kuga Ecoboost 1.6 litre model.
You may think it’s hard to justify corporate giving, but if done well it can be a win-win-win for the company, community and shareholders.
Social media feedback has made businesses think twice about what makes a good customer.
Six steps the law firm could take to fix its public image.
Top contributors
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Professor of Leadership and Director of Sustainable Value Creation, Melbourne Business School
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Academic with research in Reputation Risk Management, Corporate Governance and Accounting Education, Queensland University of Technology
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Clinical Professor of Marketing, Drexel University
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Professor, Queensland University of Technology
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Adjunct Associate Professor and Director, Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology
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Associate Professor of Marketing, Drexel University
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Professor of Marketing, Royal Holloway, University of London
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Associate Professor of Economics, Drexel University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
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Professor and Fayez Sarofim Vanguard Chair of Strategic Management, Rice University
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Professor in Psychology, Bournemouth University
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Professor of Political Science and Founding Director, Center for Environmental Politics, University of Washington
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Professor of Sustainability Sciences and Director, School of Marine and Environmental Affairs, University of Washington
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Doctor of business studies, Stellenbosch University
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Director, Oxford University Centre for Corporate Reputation, University of Oxford