Articles on Preferences

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Zebra finches are small, highly social songbirds that breed in colonies in the Australian outback. (Unsplash/Angelo Casto)

Strong opinions matter: Why some birds refuse to follow the flock

Researchers observed male zebra finches to see if they would follow the flock when building a nest, or stick to their own preferences. It may help us think about conformity in our own species, too.
Downtown Nashville in March 2024. Conservatives − but not liberals − view the city as one of the country’s safest. Seth Herald/AFP via Getty Images

Cities that want to attract business might want to focus less on financial incentives and more on making people feel safe

People’s perceptions of risk shape where businesses choose to locate, new research suggests. Interestingly, conservatives and liberals view risk very differently.

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