There have been three clear lessons from this long election campaign: the vote is fragmenting, the media is fragmenting, and long election campaigns are not a good idea.
Articles on Political campaigning
Displaying 41 - 60 of 69 articles
The idea of hitting voters with a powerful message on election day is just the culmination of three trends in Australian campaign communication that have been brewing for decades.
The 2016 election has shown that when there is a close result, negative advertising can be a very powerful campaign tool.
The contrast between Trump’s no-data approach and Clinton’s analytics-heavy campaign offers an opportunity to evaluate the role, and usefulness, of data in political campaigns.
Lynton Crosby is the manipulator with the Midas touch, who has a reputation for tapping into those ideas and prejudices that coarsen public life but are seemingly widely held and a ballot-box boon.
A party can have the most brilliantly informed and farsighted policies. But if the protagonists cannot communicate these effectively to the electorate, they will be overlooked.
The recent history of elections in Australia is a varied one, with some spectacular crashes and own goals along the way.
The US’s long history of inventive campaign soundtracks seems lost on this year’s contenders.
Political campaigns today are presented as products of bottom-up participation, not top-down direction. But even if a campaign appears grassroots-driven, it’s likely to be run from the centre.
The ‘In’ campaign has started on the back foot. Here’s what it needs to do to get going.
Donald Trump provoked the ire of REM frontman Michael Stipe this week after he played an REM hit on the campaign trail. In this push-pull between politicians and musicians, let’s revisit the music.
‘Better Communities’ funding is supposedly non-partisan: every electorate gets $300,000 for local projects. But only incumbent MPs have a say in this spending and 60% of them are government members.
The British Conservative government’s re-election is the latest and perhaps most startling electoral triumph for Australian political strategist Lynton Crosby. So how did he do it?
Songs no longer relay party platforms. Instead, they’re used to promote “celebrity” candidates.
Set it in stone or face the wrath of your electorate? That’s no way to carry on.
There are two types of election campaign; one consists of leader debates, speeches by politicians, press releases and photo opportunities organised by the national parties, together with media interviews…
While all election campaigns are different – and this one is more different than most – there’s usually an incident or two that gives the political obsessive a pleasant reminder of bygone days. So far…
Archive videos show the Conservative rhetoric on Labour economic mismanagement hasn’t changed much.
From campaign buses to photo ops, the late Tory leader set the tone for the 2015 election.
Labour’s latest election broadcast is a direct-to-audience address by the actor Martin Freeman, who you might know from The Hobbit, Sherlock and The Office. It’s a curious affair – as Freeman stands alone…
Top contributors
-
Honorary Senior Lecturer, School of Social and Political Sciences, University of Sydney
-
Professor of Government and Public Policy, Washington State University
-
Lecturer in Politics, The University of Melbourne
-
Professor of Information Studies, Syracuse University
-
Professor of Government, Bowdoin College
-
Professor of Government, Wesleyan University
-
Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
-
Associate Professor of Politics, Richmond American International University
-
Postdoctoral Research Fellow, School of Politics and International Relations, Australian National University
-
Principal Fellow, Melbourne School of Government, The University of Melbourne
-
Director, Vice-Chancellor's Centre of Public Ideas (CoPI) and Donald Horne Professor of History and Public Ideas, University of Canberra
-
Lecturer in Politics, University of Bristol
-
Associate Professor, School of Business and Tourism, Southern Cross University
-
Assistant researcher, University of Sydney
-
Senior Lecturer, Communications, Media and Culture, University of Stirling