Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
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By some measures, Americans are giving less to charity through their jobs than they used to. But many companies say that increasing this kind of charity is a priority for them.
Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
Top contributors
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Professor of Marketing, The Ohio State University
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Marlene and Morton Meyerson Centennial Professor of Business, Department of Marketing and Department of Business, Government and Society, The University of Texas at Austin
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Research Fellow in Conservation Marketing, University of Oxford
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Associate Professor, Romney Institute of Public Management, Brigham Young University
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Associate Professor of Economics, Tufts University
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Assistant Professor, Department of Journalism, Advertising and Media Studies, University of Wisconsin-Milwaukee
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Professor of Philanthropic Studies and Donald A. Campbell Chair in Fundraising Leadership, Lilly Family School of Philanthropy, Indiana University
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Director, Durrell Institute of Conservation and Ecology, University of Kent
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Susman Professor in Sustainability and Professor of Marketing, Penn State