It may have seemed the platforms were taking a confident stance by appealing to Australian users directly. But really, it was a delayed and panic-based reaction.
Articles on News media bargaining code
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There are other ways to search the web without Google, and some options help protect your privacy while another is good for the planet.
If the government wants to save the social benefit of public-interest journalism, it must look beyond the News Media and Digital Platforms Mandatory Bargaining Code.
The titans of online advertising don’t want to be forced into putting a value on linking to news.
The code could require Google and Facebook to pay up for simply including links to news articles from other sites. This has never been a requirement on the web.
The ABC and SBS have been included in the code. That’s good news, but will compensation received be factored into future government funding decisions for the public broadcasters?
The ABC could build a social media service to replace Facebook - but it doesn’t have the funding, resources or political support to do so.
Research shows Google News results often prioritise mainstream media over smaller news businesses. It’s a double-edged sword. While local outlets suffer, it’s actually better for readers.
The Public Interest Journalism Initiative is proposing a new scheme that would allow news media organisations to claim tax refunds for producing ‘core news’ content. This is how it would work.
Facebook is worried publishers may charge as much as they want for their content. But we believe parameters can be set based on the value Australians put on public interest journalism.
The code seems to oversimplify how news content on big digital platforms should be assigned commercial value.
Top contributors
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Senior Research Associate in Media and Communications, University of Sydney
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Associate Professor of Digital Communication, RMIT University
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Associate Professor, School of Media and Communication, RMIT University
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Enterprise Professor, Melbourne Institute of Applied Economic and Social Research, The University of Melbourne
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Senior Lecturer in Discipline of International and Public Affairs, Columbia University
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Professorial Fellow, University of Canberra
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Director, News & Media Research Centre, University of Canberra
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Professor, Journalism, RMIT University
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Professor, Digital Media Research Centre, Queensland University of Technology
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Professor of Communication, Charles Sturt University, and Honorary Associate, Discipline of Media and Communications, University of Sydney, University of Sydney
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Professor of Journalism, The University of Melbourne
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Professor (Communication), Deakin University
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Professor of Political Communication; Director CAJ, The University of Melbourne
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Professor of Communication, Deakin University
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Adjunct Associate Professor of Communication, University of Canberra