Why AI companies are so fond of the prefix ‘co’.
Articles on marketing tactics
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Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be illegal.
As well as the added costs of upgrades and options that the marketing glosses over, people need to consider five other sources of cost blow-outs when building a home.
We are easy prey for drip pricing, the practice of incrementally disclosing unavoidable additional fees, squeezing our wallets and feeling unfair.
Artificial intelligence is escalating the battle between spam senders and spam blockers. Recent advances could mean more convincing pitches to get you to click, buy and give up personal information.
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
Top contributors
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Senior Research Fellow, Australian National University
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Associate Professor of Computer Science, Director of AMHR Lab, University of South Florida
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Senior lecturer, Queensland University of Technology
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Head of School (Research), UniSQ School of Business, University of Southern Queensland
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Associate Professor in Marketing, Griffith University
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Emeritus Professor of Science, Language and Society, School of Sociology and Social Policy, University of Nottingham
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Lecturer in Marketing, RMIT University
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Associate Professor of Marketing, University of Technology Sydney
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Professor of Law (consumer protections and credit law), The University of Melbourne