The character has become a global phenomenon.
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The show is divided into sections which all valiantly attempt to define “cute”. But the word is resistant to definition.
From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.
Humans respond to cute. Show us just about any little critter with a big round head and a pair of large, blinking-in-the-headlights eyes and cooing will ensue. Add to that a set of chubby cheeks, a button…
Cute things are popular worldwide. Japan is known as a country filled with cute fancy goods. Various kinds of anime and character items, such as Hello Kitty and Pokémon, are produced and exported to many…
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Senior Lecturer in Fashion Communication and Promotion, Nottingham Trent University
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Senior Lecturer in Cognitive Neuroscience, Southern Cross University
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Professor, Southern Cross University
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Associate Professor, Director of Cognitive Psychophysiology Laboratory, Hiroshima University
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Professor of Marketing, Royal Holloway, University of London