Cute characters are often vulnerable, innocent and lovable – and therein lies their power.
Articles on Hello Kitty
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The character has become a global phenomenon.
The show is divided into sections which all valiantly attempt to define “cute”. But the word is resistant to definition.
The millennials have boosted rosé consumption: in the United States alone, 65% of them declare themselves “rosé drinkers”. How can this overall success be explained?
From Hello Kitty and ‘Lolita’ fashion to Pokemon Go, millions of adults are seeking an endless childhood.
Top contributors
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Senior Lecturer in Fashion Communication and Promotion, Nottingham Trent University
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Rédacteur en chef, coordination internationale et technique, The Conversation France
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Anthropologue, Co-directeur du Food 2.0 LAB Paris, chercheur associé au CNRS (ISCC), ESSEC
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Professor of Marketing, Royal Holloway, University of London
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Associate Professor of New Testament, Yale University