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As inflation stabilizes, a new type of consumer has emerged, marked by value consciousness digital savviness, and a preference for experiences over material goods. THE CANADIAN PRESS/Cole Burston

Meet the ‘new consumer’: How shopper behaviour is changing in a post‑inflation world

With inflation finally starting to stabilize in Canada, a new type of consumer has emerged, marked by value consciousness, digital savviness and a preference for experiences over material goods.

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