An expert in the marketing of zero-alcohol drinks explains what went wrong.
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The Vermont ice cream business is one of various brands that have chafed under multinational ownership.
Some western companies have continued operating in Russia since it invaded Ukraine, while others have left the country altogether.
Under pressure to create new markets, big alcohol producers are scouring the African continent in what promises to yield negative socioeconomic consequences.
All the talk about a golden time for UK exporters forgets one crucial point.
Feel-good fudges designed to boost staff morale are giving way to tangible projects which can be reported to shareholders.
The attempt to hand-off unofficial advertising during the RWC failed.
Top contributors
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Professor and Programme Director, SA MRC Centre for Health Economics and Decision Science - PRICELESS SA (Priority Cost Effective Lessons in Systems Strengthening South Africa), University of the Witwatersrand
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Professor of Accounting, Durham University
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway, University of London
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Asssociate Professor, The University of Melbourne
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Director, Alcohol, Tobacco & Other Drug Research Unit, SAMRC, South African Medical Research Council
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Associate Professor in Finance, University of Sussex
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Research Fellow, Asia Pacific Social Impact Centre, The University of Melbourne
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Reader in Economics, City St George's, University of London
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Associate Professor of Marketing, University of York
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Dean and Professor of Marketing at School for Business and Society, University of York
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Professor of Sustainable Management, University of York
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Senior Lecturer in Economics, Lancaster University Management School, Lancaster University
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Lecturer in Marketing, Bristol University Business School, University of Bristol
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Senior Lecturer in Marketing, University of York