Victoria Wells

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Victoria Wells is Professor of Sustainable Management at the School for Business and Society, University of York. Prior to joining York, she held academic positions at Sheffield University Management School, Durham University Business School and Cardiff University Business School. She completed her PhD at Keele University and spent a number of years in industry as an advertising account executive. She is a Senior Fellow of the UK Higher Education Academy (HEA), a Certified Management & Business Educator and a Chartered Marketer.

Victoria’s research work falls in the general area of consumer behaviour and consumer responses to marketing actions. She works in the areas of sustainable and environmental consumer behaviour and in particular uses techniques developed from social marketing. She examines the consumers role in consumer co-operatives and is currently examining pub consumer behaviour.

Experience

  • 2017–present
    Professor, University of York
  • 2016–2017
    Professor, Sheffield University
  • 2014–2015
    Reader, Durham University
  • 2011–2014
    Senior lecturer, Durham University
  • 2006–2010
    Lecturer, Cardiff University

Education

  • 2002 
    Keele University, PhD
  • 1997 
    University of Birmingham, BCom

Professional Memberships

  • Senior Fellow of the Higher Education Academy
  • Chartered Marketer of the Chartered Institute of Marketing

Contact Victoria for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision