Articles on Group identity

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A fan cheers for U.S. tennis players in the men’s doubles gold medal match during the 2012 Summer Olympics in London. AP Photo/Victor R. Caivano

Fandom usually means tracking your favorite team for years − so why are the Olympics so good at making us root for sports and athletes we tune out most of the time?

Patriotic coverage helps forge the Olympics’ sense of community, weaving viewers’ lives together with athletes’ struggles and triumphs.
Argentina fans celebrating their team’s World Cup victory walk past a mural of Diego Maradona in Buenos Aires. While shared nationality is a factor, most fans typically think about players in terms of their club team. (AP Photo/Mario De Fina)

A study of close to half a million soccer fans shows how group identity shapes behaviour

Studying how shared identities like nationality and club affiliation impact fan support for soccer players can tell us how our group memberships affect our behaviour.

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