The ‘frugal chic’ fashion trend revives our wartime-era mindset. But will it help fix our waste crisis?
Articles on Frugality
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A tool was needed to understand what drives people’s food choices in emerging economies.
‘Underconsumption core’ is a trend that challenges overconsumption by encouraging people to maximize the utility of their purchases and buy only what they truly need.
Restaurant tipping came to North America in the early 20th century and has become well-established here even as the practice is less common in the U.K. and Europe. Is it time to rethink it?
Top contributors
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Professor, Food Economics, University of Guelph
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Assistant Professor, Faculty of Business, University of New Brunswick
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PhD candidate, Department of Consumer and Food Sciences, University of Pretoria
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Lecturer, Cultural Heritage and Museum Studies, Deakin University