A rebranding expert on what may lie in store for the transformed social media platform.
Articles on Elon Musk
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A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.
Twitter has been officially rebranded to X, in a process many would deem chaotic. But we can still try to make sense of it.
In the marketplace of ideas, for an app or product to be considered successful, it must be widely adopted for it to represent an innovation.
Ready or not, sex in space will be happening within the decade.
With competitors like Threads launching, where does Twitter go from here?
The communities that call Twitter home might decide to pack their bags. If they do, they are unlikely to be able to completely reconstitute themselves elsewhere.
Twitter is in trouble, but is Meta’s Threads a viable alternative for disaffected users? Experts explain.
In the battle for Twitter’s followers, this may be the end game.
Ayn Rand’s dystopian fable about government meddling in free-market arrangements remains hugely influential, including with Elon Musk. Donald Trump, too, is an Ayn Rand fan. Why is she so popular?
An expert explain the various concerns that were holding up FDA approval – from potential harmful side effects, to protecting the privacy of users’ brain-wave data.
Elon Musk says wanting to work from home is unethical when not all workers can do it. Here’s why this argument is wrong.
Despite the association of ‘Luddite’ with a naïve rejection of technology, the term and its origins are far richer and more complex than you might think.
Paid blue tick status could make it harder to tell if information is coming from a legitimate source.
Memes are simultaneously a fascinating historical record of digital culture as well as the detritus of the cyber age.
Pierre Poilievre is right that Canadians should be shielded from disinformation. But they should also be wary of politicians misleading them on the impartiality and independence of Crown corporations.
The launch of a new rocket is always an exciting event. SpaceX’s ‘go fast and fail’ approach means that even though the test ended with engineers blowing up the rocket, it was a valuable first flight.
Effective altruism, often called ‘EA,’ is closely linked to utilitarian philosophy and calls for donors to carefully scrutinize whether their giving makes an impact.
New research shows that antisemitic posts surged as the ‘free speech absolutist’ took over the social media giant. And it has settled at a higher level since.
Top contributors
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Senior lecturer, Canberra School of Government, University of Canberra
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Professor of Advanced Technology Transitions, Arizona State University
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Professor of Strategy and Security Studies, Air University
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Professor of Information Systems, Michigan State University
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Associate Professor in Digital Media, Queensland University of Technology
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Professor of Communication, Deakin University
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Teaching Fellow in US politics and international security, University of Portsmouth
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Professor of Business and Society, University of Technology Sydney
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Lecturer in Strategy, Cambridge Judge Business School
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Adjunct Senior Lecturer, Applied Ethics and CyberSecurity, Griffith University
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Professor of Informatics and Computer Science, Indiana University
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Associate Professor and Director of the Centre on US Politics, UCL
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Associate Professor of Information Science, University of Colorado Boulder
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Professor of Robotics, Head of Centre for Robotics Research, King's College London
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Professor, College of Business, University of Sharjah