Articles on Communication strategy
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Whether sharing online about health topics or chatting about the weather, you communicate about science. Borrowing a tactic from antiscience advocates can help make your stories more persuasive.
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
The World Health Organization’s handling of communication around COVID-19 included ambiguous messaging that created confusion.
Which political party in Indonesia has the most social media followers? Does it matter?
Media reports are starting to directly connect climate change to its weather effects in local communities. But how you respond to those linkages depends on what you already think about climate change.
Scientists who engage with the public may have goals about influencing policy or behavior. But they also need to think about the short-term objectives that will help get them there.





