Why do eco-minded brides still choose new dresses? Research shows emotion, identity and ritual often outweigh sustainability.
Articles on Brides
Displaying all articles
Nearly 70% of the women we spoke to who were planning their weddings intended to lose weight in preparation for their wedding day.
In rural Kyrgyzstan, 1 in 3 marriages begins with an abduction. Older generations see this as a harmless tradition, but two brides have been killed since 2018. A study finds other problems, too.
No kissing, jumping up and down on the dance floor, or buffets. Sounds like a COVID wedding.
The tradition of a bride garbed in white weaves through two thousand years of history, influenced by the Romans – and Queen Victoria.
Hiring top-end event centres boosts people’s social status and made them feel more esteemed.
Top contributors
-
Associate Professor, Utah State University
-
Assistant Curator for the Ohio State Historic Costume & Textiles Collection, Adjunct Instructor for the Columbus College of Art and Design, The Ohio State University
-
Senior Lecturer in Marketing & Events, University of South Wales
-
Senior Lecturer Marketing, University of Derby
-
Reader in Fashion Business, University of Manchester
-
Professor, Director of Research, Nursing and Midwifery, Monash University
-
Senior Lecturer in Qualitative Psychological Research Methods, University of Staffordshire
-
Provost Professor of Geography, Indiana University
-
Professor of Sociology (Criminology, Victimology and Security Studies), University of Ibadan
-
Professor of Nursing and Health Services Research, University of Newcastle
-
Lecturer in Health Psychology, University of Staffordshire