April Fools pranks are a centuries old tradition, and the media used to love taking part. But it’s hard to do so in a post-truth world.
Articles on April fools
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This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
Pranking your intimate partner to gain clout online is not as innocent as it might seem.
After Google suggested PigeonRank was at the root of its search function, a group of researchers put a small flock of the birds to a different classification test in real life.
Spoof Twitter accounts carry on a grand tradition of satire that has its roots in the 18th century.
Why do some people fall for the lamest April Fool’s pranks and others see straight through them?
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor in 18th-century Literature, York St John University
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Professor of Pathology and Laboratory Medicine, University of California, Davis
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of Experimental Psychology, University of Iowa
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Senior Lecturer in English Literature, York St John University
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Graduate Student in Psychology, University of Iowa
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Scientia Professor of Psychology, UNSW
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Associate Professor, Film Screen & Animation, Queensland University of Technology