An expert in the marketing of zero-alcohol drinks explains what went wrong.
Articles on Alcohol-free
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The cost of living crisis may have affected pricing for beer brands, helping brewers save money but it could also be good for people’s health.
Going alcohol-free can spare the hangover and save money - unless your new drink of choice is the zero-free version of certain high profile tipples.
Remove the alcohol and calories, and it turns out beer is a drink that has many qualities found in health drinks.
Around 30% of people who start FebFast don’t make it through the month without alcohol. But you can increase your chances with careful planning and good support.
Young people are going teetotal but older generations are failing to follow in their sober footsteps.
Top contributors
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Aston University
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Senior Lecturer in Sociology, University of York
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Honorary Associate Professor, University of Leicester
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Adjunct Professor at the National Drug Research Institute (Melbourne based), Curtin University
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Senior Research Fellow in the Sheffield Alcohol Research Group, University of Sheffield
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Adjunct Fellow, Centre for Policy Futures, The University of Queensland
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Lecturer in Marketing, Bristol University Business School, University of Bristol
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Senior Lecturer and Medical Studies Co-ordinator, Aston University
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Postdoctoral Research Associate (University of Newcastle), University of Newcastle