Yewande O. Addie

(She/Her)

2

Articles

0

Comments
Black female consumers outpace other consumer groups in a number of spending categories, notably personal care and hair products, but feel unappreciated by top brands. Peathegee Inc/Getty Images

Black women prefer hair products marketed with them in mind

Yewande O. Addie, University of Florida

With the fairly recent launch of an ethnic corporate product line, Pantene’s Gold Series Collection, are black women feeling the love?

Contact Yewande for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision