William Hedgcock

U.S. swimmer Michael Phelps receives his silver medal for the men’s 200 butterfly at the 2012 London Olympics. Al Bello/Getty Images

For many Olympic medalists, silver stings more than bronze

Researchers used AI to analyze photos of Olympic medalists and found that bronze medalists appeared happier than silver medalists. A cognitive process called ‘counterfactual thinking’ may explain why.

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