Theo Noseworthy

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A large billboard featuring Colin Kaepernick stands on top of a Nike store at Union Square in San Francisco. (AP Photo/Eric Risberg)

Online outrage can benefit brands that take stances on social issues

Saeid Kermani, Trent University; Peter Darke, York University, Canada, and Theo Noseworthy, York University, Canada

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Social media posts featuring unhealthy foods get more likes and engagement. But there are ways to change that. (Borzoo Moazami, Unsplash)

Food for thought: How your mindset can make healthy food more alluring on social media

Ethan Pancer, Saint Mary’s University; Matthew Philp, Toronto Metropolitan University, and Theo Noseworthy, York University, Canada

New research finds that switching to a more thoughtful mindset can increase engagement with healthier food options on social media.

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