There often appears to be a double standard in how voters and pundits evaluate the candidates. Being perceived as a leader may have a lot to do with it.
- Professor of Marketing, University of Oregon
Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
Last month Burger King took soft drinks off of their kids’ menu. But will making low-fat milk and apple juice the new default options change how kids eat?
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