What makes the Olympics’ five rings such a powerful brand, and do they deliver value for host nations?
- Professor in Marketing, Charles Darwin University
Australia wants better access to European markets but isn’t prepared to give up using the names of popular products including parmesan and prosecco as part of the latest trade talks.
University efforts to retain online students neglect the main causes of most dropouts. They tend see these as beyond their control, but a new study shows why they need to rethink their approach.
Universities must move swiftly to attend to students’ needs when borders reopen if Australia is to regain market share in the face of fierce global competition.
Universities need to better accommodate student employment to improve the retention of online students.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
British American Tobacco Australia has launched yet another attack on the Australian government’s plain packaging legislation. On top of its latest “Where’s the proof?” campaign, launched today, it is…
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