Ninh Nguyen

Dr Ninh Nguyen is a Senior Lecturer of Marketing in the School of Economics, Finance and Marketing at RMIT University. He also holds honorary roles as Adjunct Associate Professor at Charles Darwin University and Senior Research Fellow at Thuongmai University.

Ninh's research focuses on promoting sustainability and on understanding technology adoption and use in both consumer and organisational contexts. Recent work investigates pro-environmental consumer behaviours, green hotel practices, social media engagement and the adoption of (digital) technology and digitalisation strategy. He has published over 40 articles in A*/A journals (ABDC) and is the lead editor of Springer's "Environmental Sustainability in Emerging Markets: Consumers, Organisation and Policy Perspectives" book.

Ninh currently serves as Senior Associate Editor for the Journal of Consumer Behaviour (ABDC-A), where he won Senior Associate Editor of the Year and Associate Editor of the Year Awards. He is also Associate Editor for the Journal of Strategic Marketing (ABDC-A).