Some viewers purposefully seek out spoilers, others skip scenes with characters they don’t like. The advent of streaming has made viewers more actives and producers should take note.
- Associate Professor of Marketing, Montpellier Business School
Comment les jeunes adultes ressentent-ils le passage à la télévision numérique et comment ce ressenti affecte-t-il leurs pratiques de consommation des séries télévisées ?
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