Kristine De Valck

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Articles

1

Comment

Kristine de Valck is Professor of Marketing and Dean of Degree Programs at HEC Paris. Her research focuses on how the Internet and social media have changed consumer behavior, organizations, and marketing practice. Her work has been published in the Administrative Science Quarterly, British Journal of Management, Decision Support Systems, Journal of Interactive Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing and Psychology & Marketing, as well as in various edited books. Kristine has developed numerous courses about marketing through social media, including a freely available course on iTunesU (2010) and a Coursera MOOC (2017). Kristine has a PhD in Marketing Management from RSM Erasmus University (2005). She has been a faculty member at HEC Paris since 2004 where she has held various positions including Marketing PhD Director (2010-2013), Department Chair (2015-2017), Associate Dean & Director of the PhD program (2018-2021), Acting Associate Dean of MBA Programs (2022-2023), Vice-Deam of TRIUM (2022-2023), and Academic Co-Director of the Kering Influential Luxury Chair (since 2016). She serves as board member of the International Schools in Business Management consortium and Vlerick Business School.

Experience

  • 2021–present
    Full Professor, HEC Paris
  • 2010–2021
    Associate Professor, HEC Paris
  • 2004–2010
    Assistant Professor, HEC Paris

Education

  • 2005 
    Rotterdam School of Management, Erasmus University, PhD Research in Marketing Management

Publications

  • 2024
    Why Online Consumption Communities Brutalize, Journal of Consumer Research
  • 2024
    Co-creative Gift Systems Within Digital Platforms, Psychology & Marketing
  • 2021
    Developing Improvisation Skills: The Influence of Individual Orientations, Administrative Science Quarterly
  • 2020
    Conceptualizing the eWOM Process: What We Know and Need to Know About eWOM Creation, Exposure, and Evaluation, Journal of the Academy of Marketing Science
  • 2019
    Understanding Emerging Adults' Consumption of TV Series in the Digital Age: A Practice-Theory-Based Approach, Journal of Business Research
  • 2016
    The Effect of Electronic Word of Mouth on Sales; a Meta-Analytic Review of Platform, Product, and Metric Factors, Journal of Marketing Research
  • 2016
    Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System, Journal of Public Policy and Marketing
  • 2015
    Social Control in Online Communities of Consumption; a Framework for Community Management, Psychology & Marketing
  • 2013
    Using Blogs to Solicit Consumer Feedback; the Role of Directive Questioning Versus No Questioning, Journal of Interactive Marketing
  • 2013
    Social Commerce: A Contigency Framework for Assessing Marketing Potential, Journal of Interactive Marketing
  • 2010
    Networked Narratives: Understanding Word of Mouth Marketing in Online Communities, Journal of Marketing
  • 2009
    Virtual Communities: A Marketing Perspective, Decision Support Systems
  • 2009
    Videography in Consumer Research; Visions for a Method on the Rise, Finanza Marketing e Produzione
  • 2007
    Satisfaction with Virtual Communities of Interest: Effect on Members’ Visit Frequency, British Journal of Management

Contact Kristine for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising