As gambling companies increasingly target young people, many are becoming frustrated by a lack of government action to protect them from gambling harms.
- Postdoctoral Research Fellow - Institute for Health Transformtion, Deakin University
Gambling companies are following a well-worn playbook, one mastered by the tobacco industry: trying to influence women.
It’s important Australia doesn’t follow the ineffective voluntary approach to gambling marketing that the UK is taking.
We interviewed 11- to 17-year-olds and they told us gambling advertising is so pervasive in their lives, it’s become normalised.
Gambling is increasingly pitched to women and if Netball Australia accepts sports betting sponsors, younger girls will be next.
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