Samuel Lloyd

Samuel Lloyd is a PhD student in the UVic Department of Psychology, working under the supervision of Dr. Katya Rhodes. His research applies psychological insights to the improvement of climate policy and government-academia collaboration, favouring a qualitative approach, and is funded by Accelerating Community Energy Transformation (ACET).

Sam completed his undergraduate and master's degree at the University of Cambridge, and spent several years working in the Cambridge University Political Psychology lab. His research there focussed on motivating pro-environmental behaviour, studying UK political beliefs, and designing climate change message framing strategies which formed part of the UK government’s contribution to COP26. Recently, Sam has been working as an academic advisor and researcher for the Pacific Institute for Climate Solutions, studying B.C. public climate engagement, and the discourses of climate delay.