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Samantha Thomas

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  • Professor of Public Health, Deakin University
Profile Articles
Jono Searle/AAP
April 2, 2026

‘Small and underwhelming’: Albanese’s gambling reforms won’t do much to reduce harm

Samantha Thomas, Deakin University and Hannah Pitt, Deakin University

Anthony Albanese’s new gambling reforms promise much but are really a cautious, politically palatable compromise.
eyecrave productions/Getty Images
February 4, 2026

The ‘hot flush gold rush’: how women feel about being flooded with menopause marketing

Samantha Thomas, Deakin University and Martha Hickey, The University of Melbourne

Women are frustrated at being bombarded with marketing for menopause ‘solutions’ that don’t work or overstate the benefits.
David P. Smith/Shutterstock
April 29, 2025

‘Do something about it before it gets worse’: young people want government action on gambling reform

Hannah Pitt, Deakin University; Grace Arnot, Deakin University; Samantha Thomas, Deakin University, and Simone McCarthy, Deakin University

As gambling companies increasingly target young people, many are becoming frustrated by a lack of government action to protect them from gambling harms.
Wpadington/Shutterstock
April 23, 2025

The gambling industry has women in its sights. Why aren’t policymakers paying attention?

Simone McCarthy, Deakin University; Hannah Pitt, Deakin University, and Samantha Thomas, Deakin University

Gambling companies are following a well-worn playbook, one mastered by the tobacco industry: trying to influence women.
Shutterstock
August 13, 2024

The gambling industry is pulling out all the stops to prevent an ad ban, but the evidence is against it

Samantha Thomas, Deakin University

Lobbyists for Australia’s gambling sector argue advertising isn’t normalising the practice to children and that any ban would force people to bet illegally. Results here and globally say otherwise.
Kirsty Wigglesworth/AP/AAP
April 28, 2023

Premier League’s front‑of‑shirt gambling ad ban is a flawed approach. Australia should learn from it

Samantha Thomas, Deakin University; Hannah Pitt, Deakin University, and Simone McCarthy, Deakin University

It’s important Australia doesn’t follow the ineffective voluntary approach to gambling marketing that the UK is taking.
February 23, 2023

From TV to TikTok, young people are exposed to gambling promotions everywhere

Simone McCarthy, Deakin University; Hannah Pitt, Deakin University, and Samantha Thomas, Deakin University

We interviewed 11- to 17-year-olds and they told us gambling advertising is so pervasive in their lives, it’s become normalised.
AAP/Dean Lewins
June 22, 2022

As Netball Australia eyes betting sponsorship, women and girls are at increased risk of gambling harm

Samantha Thomas, Deakin University; Hannah Pitt, Deakin University, and Simone McCarthy, Deakin University

Gambling is increasingly pitched to women and if Netball Australia accepts sports betting sponsors, younger girls will be next.
April 1, 2020

With pokies shut down, coronavirus stress could drive more people to reckless online gambling

Charles Livingstone, Monash University and Samantha Thomas, Deakin University

With perhaps months stuck at home due to coronavirus, gamblers may be tempted to engage more heavily in online betting. New regulations are urgently needed to restrict online bet sizes and credit card use.
  • Location: Melbourne, Australia
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