Climate leadership does not require personal perfection. In fact, acknowledging contradiction can strengthen credibility.
- Researcher, Environmental Geography, University of Oxford
Knowing about the environmental cost of using energy does not drive people to use less, according to a new study.
The government wants to motivate manufacturers to electrify their energy use.
Global surveys consistently show strong public support for tackling climate change, even when that involves making personal sacrifices.
It’s the government’s job to make it easier and cheaper for people to change their lives.
But structural barriers to lifestyle change, like housing tenure, prevent wider transformation.
There never was a ‘maximum bill of £2,500’.
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