Sadaf Mollaei

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  • Arrell Research Chair in the Business of Food and Assistant Professor, Gordon S. Lang School of Business and Economics, University of Guelph
Even with the growing public interest around plant-rich diets, the number of people adopting these diets remains low, particularly in Canada. Rethinking what we call these foods could help. (Shutterstock)

The power of language: Rethinking food labels to expand our plant‑based choices

Sadaf Mollaei, University of Guelph

Using more appealing language and descriptions — rather than simply labelling foods ‘vegan’ or ‘vegetarian’ — can encourage people to choose plant-based foods more often.

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